{"componentChunkName":"component---src-templates-project-jsx","path":"/cn/projects/her-own-words-air-flexi","result":{"data":{"markdownRemark":{"html":"<div class=\"gatsby-resp-iframe-wrapper\" style=\"padding-bottom: 56.25%; position: relative; height: 0; overflow: hidden; \" > <iframe src=\"https://player.youku.com/embed/XMzk5OTI4NTc2MA==\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen style=\" position: absolute; top: 0; left: 0; width: 100%; height: 100%; \"></iframe> </div>\n<h2>Her Own Words - Air Flexi is a product that won the German Red Dot Award.</h2>\n<h2>“These bras move, flex and stretch with you.”</h2>\n<h2>We took this design concept and visually presented the breath, comfy feeling when using the product which lies at the core of their concept, and used it as the foundation to build their TVC.</h2>\n<p><span\n      class=\"gatsby-resp-image-wrapper\"\n      style=\"position: relative; display: block; margin-left: auto; margin-right: auto;  max-width: 1400px;\"\n    >\n      <span\n    class=\"gatsby-resp-image-background-image\"\n    style=\"padding-bottom: 56.74%; 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display: block;\"\n  ></span>\n  <img\n        class=\"gatsby-resp-image-image\"\n        alt=\"HOW 06\"\n        title=\"HOW 06\"\n        src=\"/static/9f5edfd0f725b4f36d6aa3dfb2a71d2a/8d837/HOW-06.png\"\n        srcset=\"/static/9f5edfd0f725b4f36d6aa3dfb2a71d2a/cec4b/HOW-06.png 350w,\n/static/9f5edfd0f725b4f36d6aa3dfb2a71d2a/cd288/HOW-06.png 700w,\n/static/9f5edfd0f725b4f36d6aa3dfb2a71d2a/8d837/HOW-06.png 1400w,\n/static/9f5edfd0f725b4f36d6aa3dfb2a71d2a/51674/HOW-06.png 1665w\"\n        sizes=\"(max-width: 1400px) 100vw, 1400px\"\n        style=\"width:100%;height:100%;margin:0;vertical-align:middle;position:absolute;top:0;left:0;\"\n        loading=\"lazy\"\n      />\n    </span></p>\n<h3>Full Credits</h3>\n<ul>\n<li>Client: Her Own Words</li>\n<li>Production: Gumlab</li>\n<li>Creative:  Jo Jo</li>\n<li>Directer: Alex, Wen Shi</li>\n<li>CG Animation: Oliver Latta</li>\n<li>Post: Liu Hang</li>\n<li>Audio: 噪音工厂</li>\n</ul>","timeToRead":1,"excerpt":"Her Own Words - Air Flexi is a product that won the German Red Dot Award. “These bras move, flex and stretch with you.” We took this design…","frontmatter":{"title":"Her Own Words - Air Flexi","cover":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1.7624250969333803,"src":"/static/56b2bbbd13d69ce13c3ef886439802d4/c86d1/HOW-01-feature.jpg","srcSet":"/static/56b2bbbd13d69ce13c3ef886439802d4/0e0f9/HOW-01-feature.jpg 400w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/c9bc6/HOW-01-feature.jpg 800w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/c86d1/HOW-01-feature.jpg 1600w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/9d9ea/HOW-01-feature.jpg 2400w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/402fb/HOW-01-feature.jpg 3200w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/12908/HOW-01-feature.jpg 5000w","srcWebp":"/static/56b2bbbd13d69ce13c3ef886439802d4/c49bc/HOW-01-feature.webp","srcSetWebp":"/static/56b2bbbd13d69ce13c3ef886439802d4/171e8/HOW-01-feature.webp 400w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/1f2b1/HOW-01-feature.webp 800w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/c49bc/HOW-01-feature.webp 1600w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/90d1c/HOW-01-feature.webp 2400w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/ae530/HOW-01-feature.webp 3200w,\n/static/56b2bbbd13d69ce13c3ef886439802d4/d61dd/HOW-01-feature.webp 5000w","sizes":"(max-width: 1600px) 100vw, 1600px"}}},"date":"07/01/2018","tags":["Advertising","Animation","Art Direction"],"color":"#020202","background":"#98c9ea","titleColor":"#fff"},"fields":{"slug":"/her-own-words-air-flexi"}}},"pageContext":{"slug":"/her-own-words-air-flexi","audience":"cn"}}}