Her Own Words - Air Flexi is a product that won the German Red Dot Award.

“These bras move, flex and stretch with you.”

We took this design concept and visually presented the breath, comfy feeling when using the product which lies at the core of their concept, and used it as the foundation to build their TVC.

Full Credits

• Client: Her Own Words
• Production: Gumlab
• Creative:  Jo Jo
• Directer: Alex, Wen Shi
• CG Animation: Oliver Latta
• Post: Liu Hang
• Audio: 噪音工厂