YOHO X FUTURA

GUMLAB collaborated with Futura to create this piece of work to capture the diversity of street fashion. With the concept of “friendship”, this video established the idea that YO’HOOD is a platform where the cool youngsters meets. http://www.yohood.cn

Full Credits

• Client: Yoho!
• Agency: Studio Gumwap
• Production: GUMLAB
• Creative Director: Anxing
• Animation/VFX Supervisor: Wen Shi
• Producer: Yif
• 2d Animation: Liu Xing
• 3d Animation: Lindsay Horner